It certainly got our attention, and Chevy got praise. But the blackout in the brand's pre-game ad had to be timed just right: too short and nobody would notice. Too long, and you get
channel switches and anger. For the ad, touting available 4G LTE WiFi in the Colorado midsize pickup, Chevrolet marketers worried about the right length up until less than a week before the game, when
the company and network settled on seven seconds.
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