- NPR, Tuesday, February 10, 2015 9:33 AM
Israel-based designer Peddy Mergui, with a packaging-design show called “Wheat Is Wheat Is Wheat,” shows how packaging gives goods extrinsic value and manipulates consumer
desire and perception. The exhibition includes cartons of milk designed as if they were iMilk, by Apple; fruit in Nike packaging; Yogurt by Tiffany; infant formula by Chanel; and by Ferrari? What
else: pasta. Photos at the jump.
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