In what was called the company's first partnership of its kind, Dick's has signed a deal to become the official sporting goods retail sponsor for the U.S. Olympic Committee and Team USA.
The pact will be supported by multi-platform marketing, an in-store employment program and sporting goods equipment donations to the U.S. Olympic Training Centers. Dick's said it would also offer
sponsorships and sporting goods equipment from their stores to several Team USA athletes.
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