With mobile transforming both how consumers consume content and shop, Perrier is partnering with Tumblr, Blippar and Ibotta to integrate mobile branded content with in-store activations in
a new campaign that launches next week. Perrier Sparkling Natural Mineral Water’s new digital campaign, “District Perrier,” pairs a central content hub on Tumblr with
in-store engagement on mobile applications Blippar and Ibotta. Designed to reach younger, millennial audiences, the content as well as the partnerships are meant to reflect the brand’s
experimental side and create a party destination that can be experienced digitally and in-store.
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