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Milliennial Moms Continue Move to Mobile

Underscoring mobile’s role as the primary way to reach millennial moms, new research shows this group’s smartphone ownership outpaces desktop and laptop computers, with more time spent online via phones.  The report from the Interactive Advertising Bureau and BabyCenter also reveals that time spent on mobile exceeds or approaches parity with time spent watching television in the United States, Brazil, Canada, China and Britain. The comparison of the technology habits and media behaviors of moms between the ages of 18 and 32 points to the importance for brands of leveraging mobile to reach this coveted demographic group. 

Read the whole story at Mobile Marketer »

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