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The Power Of Sriracha

Sriracha, the Asian chili sauce in the big bottle, was developed by Vietnamese refugee David Tran. He never trademarked the name, though, and now Sriracha is everywhere. That has been to the benefit of Heinz, Frito-Lay, Subway and Jack in the Box. There's even a Sriracha beer. “Everyone wants to jump in now,” said Tran, 70. “We have lawyers come and say ‘I can represent you and sue’ and I say ‘No. Let them do it.’”

Read the whole story at Chicago Tribune »

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