State Farm is expanding its “Born to Assist” campaign with TV, outdoor and Internet marketing, a destination in the NBA House fan experience and more than 100 brand
ambassadors located throughout the five boroughs. The NBA sponsor is also helping the NYC Dept. of Education and NBA Cares to refurbish hoops playgrounds. State Farm also has title sponsorship of
State Farm All-Star Saturday Night in Brooklyn's Barclays Center; and a Jennifer Lopez special on TNT.
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