McDonald's put a limited 500ml edition of its Big Mac sauce on eBay last week. Bids went up over $21,000 and social media went berserk. The auction, which is for charity, ended today
after 134 bids and sold for $20,600, with one higher bidder pulled out of proceedings when faced with the prospect of spending thousands of dollars on a bottle of, essentially, mustard, onion and
fructose corn syrup. What do people think? Here's Marketing's video person-on-the-street poll.
Read the whole story at Brand Republic »