Home Depot continues to show that it is a force to reckon with in leveraging mobile in-store to drive sales as the retailer introduces the next generation of a smartphone designed specifically for
store associates. The home improvement chain originally deployed its First Phone in 2010, when few retailers had full-blown mobile strategies and, if they did, were focused more on mobile’s
potential to drive online sales as opposed to in-store sales. In the period since, numerous major retailers have embraced a multitude of mobile in-store strategies, including Wi-Fi, store modes on
apps, QR codes and beacons.
Read the whole story at Mobile Commerce Daily »