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Apps Found to Attract Loyal Customers

Applications only generate about 10 percent of sales, but they attract the most loyal consumers, according to an executive from Criteo at eTail West 2015 Feb. 17. Smartphone purchasing has been undergoing resurgence as an increasing number of consumers look to mobile Web sites to complete their shopping experiences. Understanding the metrics necessary to maintain a mobile site is vital for brands looking to jump onto the upward bending curve of mobile shopping.

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