Around the Net
Cadillac Launches Oscars Ad
- Automotive News, Thursday, February 19, 2015 10:09 AM
Cadillac has moved to New York, and its new ad campaign, and brand direction, is West Side observational cinema. A 90-second ad to launch on the Oscars broadcast Sunday, shows real street scenes from the district where Cadillac now resides — the far west end near 14th Street — as a voiceover quotes Teddy Roosevelt, leading up to the tag, “Dare Greatly.” Nary a Cadillac is shown. But other ads for the brand planned for Sunday will show its cars. Publicis Worldwide did the ads.
