At the National Confectioners Association's (NCA) 2015 State of the Industry Conference, analyst Todd Hale and NCA VP of industry affairs Larry Wilson said 30% of people now report
buying candy online, up from 24% in 2014 and 21% in 2013. They are going after what they want that they don't find on local store shelves, Wilson said. “They're looking for specialty
items.” Growth drivers are new items that aren't just line extensions; premium products and hybrid branding.
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