Procter & Gamble executives said they are cutting deeper into the company brand roster than they had expected to. They said on Feb. 19 that they hope to have deals to sell off most of 100 brands they're targeting for divestiture by summer. P&G chief financial officer Jon Moeller told Wall Street analysts the impact of total divestitures will reduce the company's annual sales by 14%, up from a previous figure of 10%.