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Zappos Hits The Ground Running With Bay To Breakers

Amazon's is title sponsor for the San Francisco Bay To Breakers race, a 7.46 mile event first competed in 1912. Other marketing partners are Under Armour, Geico and Hyatt Regency. Zappos' activation encourages runners and spectators to try to set more than 40 race-related world records such as selfie photo taking, sourdough bread eating and garlic fry tossing. 

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