It might not be for the N.F.L., but an increasing number of professional sports leagues are taking a Web-first approach to reaching audiences. As The New York Times reports, the World Surf League is
one example. “The World Surf League’s successful web-first broadcast strategy is at the leading edge of a gradual transformation taking hold in sports television,” NYT reports.
“As more and more viewers move online and audiences become more global, the professional leagues have all adopted streaming as an important way to attract younger fans around the
world.”
Read the whole story at The New York Times »
