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First Apple Watch Ads In U.S. Magazines Favor Style

  • Mashable, Thursday, February 26, 2015 10:03 AM

Ahead of the April launch of the Apple Watch, the company has launched style-centric ads for the wearable in the March issue of Vogue. The 12-page ad spread in the middle of the 600-page issue happens to be one of the first high-profile marketing exposures the device has had in the U.S. since its reveal last year. The ad creative takes a page from other Apple device creative: the spread focuses on the device only, and its variations, including interchangeable bands, against a monochromatic background. 

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