Starwood Hotels is making a strong push to spruce up events and conferences held at its properties with its new ProMeetings mobile application, which enables event planners who belong to the
brand’s rewards program to submit requests directly to employees for immediate fulfillment. The world of events is increasingly going mobile, with many conferences turning to mobile apps instead
of offering attendees print agendas and schedules. Starwood Hotels is establishing a stronger presence in the lucrative industry by rolling out this app, which can help planners request coffee
service, extension cords and lighting preferences with the tap of a finger.
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