Dick's Sporting Goods is now the “official sporting goods retailer sponsor” for the U.S. Olympic Committee and Team USA. The company will run a marketing effort launching
this week during ESPN's College Basketball Championship Week Presented by Dick's. Lauren Hobart, SVP and CMO says the campaign “highlights the everyday decisions that athletes make and how the
choices they make both reveal and shape their character.”
Read the whole story at NYSportsJournalism.com »