Around the Net
Sonic, Taco Bell Adding Location Technology
- Techworld.com, Tuesday, March 10, 2015 10:48 AM
Australian startup Bluedot Innovation has won a partnership deal with the mobile commerce platform for Taco Bell, Sonic and other major US brands. Cardfree, a mobile commerce company, has signed an exclusive agreement to use Bluedot’s location-based services technology in US restaurants. Bluedot will enable restaurants to send marketing to customers based on their location. Bluedot, a Melbourne-based startup profiled in 2013 in Techworld Australia, sells a patented SDK for geolocation that can obtain the precise location of a person’s smartphone for payments without the battery drain usually associated with GPS use. Earlier this year, Bluedot announced an expansion into the US after raising $2.5 million in its most recent funding round.
