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Mobile Online Purchases Double in Market

  • Warc, Wednesday, March 11, 2015 11:05 AM
Online purchases made through mobile phones have more than doubled in India over the past two years according to research. The MasterCard Online Shopping Survey 2014 covered 7,000 respondents in 14 countries across Asia Pacific and found that Indian mobile shoppers were second only to those in China, with 62.9% of respondents having used the device to make online purchases, compared to 70.1%. India was just ahead of Taiwan on this count, where 62.6% of respondents had made this type of purchase via mobile, followed by Thailand (58.8%) and Indonesia (54.9%). Overall, 95% of Indian respondents with a mobile phone had access to the internet through it, up by 20.2 points since 2012, The Hindu reported.

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