Just in time for SXSW, and aimed on growing into a digital-driven health brand, Under Armour has opened its first-ever digital headquarters, in downtown Austin, Texas. The
35,000-plus-sq.-ft. “Connected Fitness” center employs more than 100 engineers, data scientists, designers, and "product innovators." The five acres surrounding the office will have 1.5
acres of public open space and a plaza; a 30-story residential tower and 33,000-sq.-ft. of retail space.
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