A new ad campaign for the New York-based chain Fairway talks about USDA Prime steaks, decadent desserts and handmade cheeses, while pushing strong values on everyday basics. The
“Eat Big, Live Large” effort launched with a video showing a woman pulling a grilled steak and cheesecake from a brown bag at work, in contrast to the sad looking salads and cold-cut
sandwiches of her co-workers.
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