Vacation-rental company HomeAway, which went public in 2011, is doubling its marketing budget to grab attention and differentiate itself from the likes of Airbnb. The company, which
advertised in both the 2010 and 2011 Super Bowls, had focused on integrating the its tech platforms it had inherited through a series of acquisitions. In July of last year, the company recruited
Mariano Dima as its new CMO.
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