In his first season with the Cleveland Cavaliers and his first season as a teammate with LeBron James, Kevin Love has another first: A national multi-media campaign, Built With
Chocolate Milk, from the National Fluid Milk Processor Promotion Board. The theme, “Reboundability,” plays off the fact that Love has averaged more than 730 rebounds a year over the course
of his NBA career. The effort breaks this week under the umbrella “Built With Chocolate Milk” via TV, print , Internet and social media.
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