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Consumers Want More Car-Mobile Integration, Says Acura

An executive with Honda’s Acura division at the 2015 Mobile Marketing Association Forum New York said that while consumers want more integration between mobile devices and cars, the luxury brand is unlikely to try to attract millennial buyers by marketing the car as a technology hub. Although Acura blazed a trail by offering a practical alternative to exotic European luxury vehicles and helped pioneer the six-speed manual transmission, it is unlikely to follow Ford Motor’s example in focusing on marketing vehicles not just as transportation but as a technology experience to attract millennial buyers who regard cars as an expensive burden.

Read the whole story at Luxury Daily »

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