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Rachael Ray's Nutrish Brand To Double 2015 Ad Spend

Rachael Ray's pet food line Nutrish has a new TV spot featuring dogs, a cat, and a mess in Ray's test kitchen. Via Atlanta-based agency Moxie, the ad will air for 19 weeks and marks the beginning of Nutrish's biggest campaign to date, backed by double the budget. Brand sales are up 48% from the same period a year ago, and the brand expects to reach $300 million in retail sales by January 2016.

Read the whole story at Advertising Age »

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