Everyone needs a genius, and not just at the local computer store. BMW stores now have a total of 500 of the product specialists — or customer advisers — who explain
features and do vehicle deliveries but don't sell cars. Peter Miles, VP of sales channel development and customer relations a the company said he expects that number to grow to 750 by the end of the
year and to 1,000 in coming years, with distribution per store based on sales volume.
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