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Health Brand Adds Mobile Food Ordering

Time Inc.’s All You and Health are foraying into the sector of branded weekly meal plans by enabling consumers to order food and view recipes via the eMeals mobile application, suggesting that even health brands must have a mobile ordering component to drive sales. The partnership with eMeals, an online meal planning service, suggests that recipe sites or brands must now also have a component that allows fans to order recipes and have quick access to a slew of dietary options. Time Inc. believes that this displays the ability for its media brands to expand across various platforms and advance into potential new revenue streams.

Read the whole story at Mobile Commerce Daily »

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