Americans may be really done with diet sodas. Sales of low-calorie soft drinks in the U.S. have fallen by almost 20% over the past five years, according to data from market research firm
Euromonitor. This year, diet soda sales are on pace to drop another 5%. By 2019, they are projected to have fallen off by roughly a third since their peak in 2009. Diet Coke, which is the third
best-selling soda in the United States, has seen its sales drop 15% since 2013. Sales of Diet Pepsi, the second-largest low-calorie brand, meanwhile, have plummeted by roughly 35%.
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