Around the Net
Diageo To Increase Product Innovation
- Brand Republic, Tuesday, March 24, 2015 10 AM
Diageo has set a strategic five-year goal of deriving 20% of its business from product innovation. The company announced new products from its Guinness, Smirnoff, Pimm’s, Captain Morgan, Gordon’s and Ciroc brands. New products include Guinness Golden Ale, which adds a golden hue to the stout. It also announced Pimm's Cider Cup, a new cider and Pimm’s blend which launches in time for the crucial summer season for both cider and Pimm’s sales.
