- Adweek, Wednesday, March 25, 2015 9:26 AM
With new CMO Marcos de Quinto at the helm, Coca-Cola might be mulling a new direction. The company has asked 10 roster agencies to pitch ideas for its next global campaign for Coke:
Wieden+Kennedy in Portland, Ore.; David; Dentsu; FCB in South Africa; Martin Mercado; McCann in Madrid; Ogilvy; Santo; Sra Rushmore; and The Cyranos. A spokesperson said the agencies are tasked
with working together to “create the strongest work for our flagship brand.”
Read the whole story at Adweek »