Around the Net
REI: Big Returns To Members
- Chain Store Age, Wednesday, March 25, 2015 9:26 AM
Member-owned outdoor retailer REI pays dividends to owners when it does well. Last year, when 945,000 people joined the chain, it gave back $168 million to its 5.5 million members. For the year, REI reported record annual revenues of $2.2 billion, a 10% increase from 2013. When the co-op performs well, active members receive an annual 10% dividend, based on their eligible annual purchases. In addition, the company introduced “REI Co-op” and opened seven new stores.
