Around the Net
NFL Sees Gold In Season-Long Super Bowl 50 Celebration
- NYSportsJournalism.com, Thursday, March 26, 2015 9:41 AM
The Super Bowl has long been a bottomless pot of gold for the NFL, but the league is taking the gold theme literally with a year-long ramp-up for the game's golden anniversary next February in Levi's Stadium. Marketing partners, players and coaches are activating in a multi-layer platform that will begin at the NFL Draft on April 30 and culminating at the Pro Bowl and then Super Bowl 50. It includes merchandising, ad campaigns, and gold highlights on uniforms, balls, and the playing field.
