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Target Drives Mobile Sales Through Images

Discount retailer Target is driving product sales through colorful images on Twitter and Instagram with a high engagement rate. The retailer’s social media accounts are full of aesthetically pleasing pictures featuring products it sells with a focus on color, especially on Instagram. The Target products are photographed in a unique way with bright hued backgrounds or text and shared on applications with links to shop items. “At Target, we’re always looking for fun ways to engage with guests and deliver great design, newness and innovation, [and] that’s true in stores, online and in social media,” said Eddie Baeb, spokesman for Target, Minneapolis, Mn. “We want to be relevant, to be both inspired by our guests and to inspire them.

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