Around the Net
Core Power Inks Players To Challenge Sports Energy Drink Dominance
- NYSportsJournalism.com, Friday, March 27, 2015 10 AM
In a move intended to take on such sports energy drinks as Gatorade, PowerAde and VitaminWater, as well as the burgeoning coconut water category, Core Power high protein milk shakes has signed a roster of players to target core athletes and weekend warriors. NFL QB Tony Romo of the Dallas Cowboys, Kemba Walker of the NBA's Charlotte Hornets and NHL New York Rangers captain Ryan McDonagh will appear in a multi-layered campaign, "Everyday Awesome."
