Around the Net

Seaworld Hopes To Repair Brand With Campaign

SeaWorld Entertainment, Inc. is launching new advertising to fight back criticism and spotlight the company’s care of killer whales. The effort, using print, TV and online communication, includes a new website called AskSeaWorld.com. The campaign features SeaWorld veterinarians, researchers and other members of the company’s team of 1,500 animal-care experts. The ads, appearing in major dailies, will also highlight initiatives such as a $10 million donation to study endangered killer whales in the wild. TV ads break in April.

Read the whole story at Arizona Daily Sun »

Next story loading loading..