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Personalized Coupons Added to Shopping App

Canadian food retailer Metro is making grocery savings more personal for shoppers with a mobile application and a Web site section that include a flyer with deals and weekly recipe ideas tailored to individual tastes and lifestyles. The app also includes personalized coupons that let the shopper earn air miles rewards on favorite products and the ability to easily add items to grocery lists. The program shows how mobile can be leveraged to integrate value in the grocery vertical with the shopper lifestyle.

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