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Kenneth Cole Adding Wearables

Kenneth Cole hopes to grab some of the excitement around wearables for itself by rolling out a smartwatch collection that arrives in twelve styles and enables users to take selfies, suggesting that more fashion brands will begin to permeate the wearables space. The fashion brand has teamed up with Geneva Watch Group for Kenneth Cole Connect, which is set to launch in stores in April. As Apple introduces its iWatch, more brands are seeking to take advantage of the new technology that allows consumers to control their smartphones remotely as well as make a fashion statement with the accessories.

Read the whole story at Mobile Marketer »

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