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More Shoppers Know What They Want, Says Study

More than 70 percent of consumers expect brand digital channels to have knowledge of in-store product availability, according to a new report by L2.  Accommodating both digital and in-store trends requires brands to adapt to ecommerce expectations of click-and-collect or free shipping, but also adhere to in-store demands. Many traditional brands face pressure from online retailers to offer better options for consumers turning to digital for both browsing and shopping.

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