• Detroit Bureau, Wednesday, April 1, 2015 8 AM

Toyota’s youth-oriented sub-brand, Scion continued its renaissance at the New York Auto Show with the introduction of its latest alphabet cars: the iA and iM. After suggesting the “i” in both vehicles stood for individual and intriguing, Scion began differentiating the pair by suggesting the “A” in iA could mean “aggressive” styling, “accommodating” cabin and trunk, and “affordable.” The brand needs add punch to its line-up to bolster sales. The new iA is affordable as entry-level sports cars go starting in the $16,000 range.

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