D.G. Yuengling & Son, Inc.,
America’s oldest brewery, has selected RPA as its new creative-agency partner.
The assignment follows a competitive review for the 1829 brewery.
RPA will produce integrated
marketing campaigns cross-media: TV, digital video, social media, radio, display and out-of-home.
New Yuengling work will launch in Q2 2026.
Brett Bender, president/COO at RPA,
said: “As one of America’s oldest and most storied brands, Yuengling carries a rich history and tradition that separates it from competitors. Our team is excited to channel that heritage
into bold creative work that fuels Yuengling’s next phase of growth.”
Based in Pottsville, PA, Yuengling's products are available in 28 states. They include pilsners, lagers,
ales and Bock beer.
RPA, headquartered in Santa Monica, California, counts American Honda, Apartments.com, Farmers Insurance Group and Homes.com among its accounts.
advertisement
advertisement