One of the UK's biggest advertisers, Procter & Gamble, has become the first brand to be formally recognized for complying with good practice when using online data to target ads at
people. The EDAA Trust Seal for best practice in online behavioral advertising, issued to P&G this week by the ABC, confirms that a company complies with industry set criteria for dealing with
data, technology and online ad delivery techniques.
Read the whole story at MediaTel »