• Mobile Commerce Daily, Friday, April 3, 2015 9:59 AM

Pizza chain Papa Murphy’s is stepping up efforts to integrate mobile with in-store promotions via more personalized text alerts and incentivized calls to action at more than 1,400 locations. The chain has partnered with cloud mobile messaging platform Waterfall to optimize mobile campaigns at both the national and franchise levels with the goal of driving in-store sales and Web traffic.  The chain will take advantage of Waterfall’s database platform capabilities to create smarter mobile messaging campaigns that are more sophisticated, consistent and personalized.

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