The shoes that one only sees on the feet of surgeons these days are trying for a comeback outside the OR. In 2014, Crocs interim CEO (now President) Andrew Rees announced a restructuring
plan around fewer styles, stores, and employees, but more clogs. The company has also launched a global marketing campaign around its classic shoe. The campaign started online with ads featuring
silhouettes of the shoe under the tagline, “Find Your Fun,” with more work coming in May.
Read the whole story at Chicago Tribune »