Around the Net
Baseball Adds Apple Watch App to Lineup
- Mobile Marketer, Tuesday, April 7, 2015 9:10 AM
MLB.com At Bat has added Apple Watch users to its target audience on Major League Baseball’s official mobile application for the 2015 season, providing fans with vital scores, statistics
and content to enhance engagement with the sport. Starting April 24, Apple Watch users of the MLB.com At Bat app will be able to receive live scores, statistics, pitch tracking, player cards,
notifications and news. The feature is a way for MLB, whose core audience tends to skew older than other major sports, to connect with younger fans on mobile.
