Around the Net
Commerce Site Looks to Move to App Only
- India Today, Tuesday, April 7, 2015 9:10 AM
Earlier in the day, a report hinted that Flipkart-owned e-commerce site Myntra would shut down its website and exist as an app. According to the report, Myntra would close its website on May 1. While we need to wait to see exactly how Myntra plans to close the website and how it would migrate its users to the mobile apps, online shoppers in India are already slamming the move. Most online shoppers IndiaToday.in spoke to said that they find it more comfortable to browse the website compared to the app. "I find it easier to shop on the website than the app. Half the filters usually don't work on the app. And it takes forever to go through all the products on an app," says Tanya Nambiar, a Myntra shopper. Myntra is probably moving to an app-only model because it is possible that it gets a lot of shoppers who access it through mobile apps in Tier 2 or tier 3 cities where wired internet connections and Wi-Fi are virtually non-existent.
