It has been a long, cold winter in many parts of the country, but the boys of spring and soon-to-be boys of summer are back. So are the marketing efforts from MLB, teams, official
companies and media partners. The league is pitching "THIS (Is Baseball)," "MLB Field of Dreams" and the Hispanic effort "Estamos Haciendo Historia Aqui." Sony's PlayStation, Subway, DraftKings, Topps
and Church & Dwight are also ramping up activation.
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