Walmart is looking to increase its support of community hunger programs with a new “Fight Hunger. Spark Change” campaign this spring. The campaign, asking the public to take
action in the fight against hunger, involves Campbell, ConAgra Foods, General Mills, Kellogg Company, Kraft, and Unilever. Walmart is offering the 140 million customers that shop at its stores each
week three ways to help families. Walmart hopes to donate up to $3 million to Feeding America based on customer participation in the #WeSparkChange social media challenge.
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