The Boston Marathon has had Adidas as its official apparel and footwear partner for 27 years. But New Balance has carved out its own space before and during the race, which happens on
April 20. The company is running a multi-media guerrilla marketing effort proclaiming that it knows why “Nobody Runs Likes Boston,” with signage throughout the city, and alliances
with several high-profile Boston restaurants, shops and destinations.
Read the whole story at NYSportsJournalism.com »