This Saturday 7-Eleven is doing its first “Bring Your Own Cup Day” at its estimated 7,700 domestic stores. For $1.49 you can fill with a Slurpee any cup you bring to the
store for $1.49. Slurpee's biggest selling season, summer, is critical for the company because people who buy the frozen drink also tend to buy other items to complement the beverage. To prevent the
immoderate fans from jamming buckets under the drink spigot, the company will have a 10-inch diameter hole posted on special stand-up signs.
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